So Cold It’s Hot: Stanley Brand Introduces Adventure Vacuum Quenchers For Spring 2017

SEATTLE, WA (August 1, 2016) – Traditionally associated with keeping hot liquids hot, PMI’s Stanley brand is bringing their industry-leading expertise in vacuum insulation to the cold side for spring 2017 with the introduction of the Adventure Vacuum Quenchers. While not the first foray into keeping beverages cold for hours – Stanley has been showing craft beer lovers respect for several years now with vacuum pints and growlers and keeping water cold for hours with their vacuum water bottles – the brand is focusing on user-friendly design and highest quality for the best value in the hydration category for the upcoming launch.

“We spent over a year in research and development to build the perfect on-the-go cold beverage, vacuum cup that would live up to Stanley’s exacting standards. Customer insights and preferences on everything from the size of the vessel to features of the lid and straw drove the creation for this collection,” states Kelly Kraus, Vice President of PMI’s Stanley brand. “While they’re the picture of simplicity, the Adventure Vacuum Quenchers are the result of countless hours of research to deliver refreshment when needed the most – on the beach, on the road or on the job.”

The versatile 3 position lid offers the most drinking options available on the market. The threaded lid’s positions are: 1) large opening for chugging, 2) no-splash straw opening, and 3) full cover to reduce spills. Car cup compatible and made with naturally BPA-free stainless steel, the Quenchers come in a variety of sizes including 40-, 30- and 20-oz. And, like all of the Stanley product offerings, the Adventure Vacuum Quenchers are dishwasher-safe and backed by a lifetime guarantee.

Available spring 2017, the Adventure Vacuum Quenchers and all new Stanley products will be on display at the Summer Market Outdoor Retailer (booth 14001) in Salt Lake City, UT, August 3 – 6, 2016.


Invented by William Stanley on September 2,1913 (official patent date), the all steel vacuum bottle revolutionized the way people enjoyed food and beverage. Since then, STANLEY brand products have been delivering superior food and beverage gear for rugged, active lifestyles and remains dedicated to this simple promise: buy STANLEY brand products, get quality gear. Built for Life®. Learn more, visit


Founded in 1983 by Rob Harris and guided by principles of sustainability, community and integrity, PMI manufactures, markets, and designs innovative food and beverage container solutions under three brands.  Their two most recognizable brands, Stanley® and Aladdin®, are both over 100 years old and sold globally.  Migo® was founded in 1999 and is rapidly growing in the Asia Pacific region.  PMI also creates private label products for select global retailers.  Headquartered in Seattle, PMI has offices in Bentonville, Shanghai, Amsterdam, Manila, and Rio de Janeiro. Additionally, PMI has ownership in three manufacturing facilities, one in China and two in Brazil.




The Stanley brand has a rich 100+ year history. Born from inventor William Stanley Jr. who forever changed the way hot drinks were consumed, in 1913 he fused vacuum insulation and the strength of steel in one portable bottle, inventing the all-steel vacuum bottle we know and love today.