Toughest Of The Tough: Stanley Brand Introduces Master Series For Spring 2017

Article Image

SEATTLE, WA (July 20, 2016) – After creating the stainless steel, vacuum insulated category over 100 years ago, Pacific Market International’s (PMI) STANLEY brand will reset the industry standard for thermal retention and durability with the introduction of the Master Series for spring 2017. A century of knowhow meets state-of-the-art design in the new collection of vacuum bottles and mug that utilize new QuadVac™ technology for unrivaled performance for those that demand the very best.

“While Stanley leads the category, we’re not resting on our laurels. We’re constantly looking for ways to exceed our consumers’ needs and expectations. They’re working and playing harder and looking for gear they can depend on to perform consistently and last a lifetime and that’s just what they’ll get with the new Master Series,” explains Kelly Kraus, Vice President of PMI’s Stanley brand. “The R&D and product design teams at Stanley continue to lead with new innovations, whether in materials, construction or technology, such as the new QuadVac.”

QuadVac™ adds a double layer barrier to the double wall vacuum insulation, locking in heat or cold better than any other technology currently available. The four layers offer protection from convective, conductive and radiant energy transfer creating the highest thermal retention rates. To create the most durable bottle, Stanley Master Series uses 1.0mm thick stainless steel, compared to the industry standard 0.6mm, making Stanley’s construction 50 to 100 percent thicker than others on the market. 


  • 1.0mm 18/8 thick stainless steel throughout the body and base cap that is both rust-proof and naturally BPA-free.
  • 0.7mm 18/8 stainless steel, vacuum insulated lid which doubles as a cup, keeps coffee hot 20 minutes.
  • Steel-lined stopper means no plastic contact for contents inside.
  • Durable steel handle with molded silicone grip for comfort. Extra robust engineering on all components and joints.

Available spring 2017, the Master Series and all new Stanley products will be on display at the Summer Market Outdoor Retailer (booth 14001) in Salt Lake City, UT, August 3 – 6, 2016.


Invented by William Stanley on September 2,1913 (official patent date), the all steel vacuum bottle revolutionized the way people enjoyed food and beverage. Since then, STANLEY brand products have been delivering superior food and beverage gear for rugged, active lifestyles and remains dedicated to this simple promise: buy STANLEY brand products, get quality gear. Built for Life®. Learn more, visit


Founded in 1983 by Rob Harris and guided by principles of sustainability, community and integrity, PMI manufactures, markets, and designs innovative food and beverage container solutions under three brands. Their two most recognizable brands, Stanley® and Aladdin®, are both over 100 years old and sold globally. Migo® was founded in 1999 and is rapidly growing in the Asia Pacific region. PMI also creates private label products for select global retailers. Headquartered in Seattle, PMI has offices in Bentonville, Shanghai, Amsterdam, Manila, and Rio de Janeiro. Additionally, PMI has ownership in three manufacturing facilities, one in China and two in Brazil.




The Stanley brand has a rich 100+ year history. Born from inventor William Stanley Jr. who forever changed the way hot drinks were consumed, in 1913 he fused vacuum insulation and the strength of steel in one portable bottle, inventing the all-steel vacuum bottle we know and love today.