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BOSTON, MA, October 17 — Concepts, the Boston-born brand known for storytelling, sport, and doing the unconventional, and Stanley 1913, the global lifestyle brand synonymous with premium food and beverage innovation, announced the Concepts x Stanley 1913 Collection, a four-piece capsule launching Saturday, October 17, in Concepts stores, on cncpts.com, and at select retail partners.
Aptly named "Mind Your Business," the collection’s design borrows the visual language of X-ray scanners - familiar shapes, hidden objects, images that reveal just enough to keep you looking and just little enough to tell you nothing. The concept plays with themes of intrigue and self-expression, wrapping each piece in a custom X-ray graphic in a black and blue colorway.
“Bringing together our innovative products with Concepts’ deep roots in streetwear allowed us to create something unexpected and collectible,” said Juan Navarro, Senior Designer at Stanley 1913. “It showcases our connection to design and culture, and speaks to our ongoing evolution.”
Ahead of the launch, Concepts brought the collection to Salem, MA, just in time for October seasonal festivities - a deliberate choice for a concept built around Salem's founding, largely centered on surveillance without transparency.
“There was a natural connection between Stanley 1913’s iconic product design and the way Concepts approaches storytelling through culture,” said Deon Point, Creative Director at Concepts. “‘Mind Your Business’ allowed us to examine the tension between intrigue and self-expression through a unique design that explores what’s hidden beneath the surface and what it says about us.”
The Collection
The four-piece assortment includes:
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The Legendary Classic Bottle (1.1 qt / 1.0 L | $65) — Stanley 1913's original vacuum-insulated bottle, wrapped in an X-ray hand graphic, keeps drinks hot or cold for up to 24 hours, or iced for up to 5 days.
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Adventure Tough-to-Tip Admirals Mug (20 oz / 0.59 L | $50) — A retro-inspired, non-skid mug featuring an X-ray poison dart frog graphic, built for stability wherever it lands.
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The Easy Fill Flask (8 oz / 0.23 L | $45) — A slim, wide-mouth stainless steel flask with a leakproof cap, finished in the collection's signature X-ray treatment.
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The IceFlow™ Flip Straw 2.0 Tumbler (30 oz / 0.89 L | $55) — A flip-straw tumbler wrapped in an X-ray snake graphic, keeping drinks cold for 12 hours or iced for 48.
Each piece is made of 90% recycled stainless steel and arrives in custom X-ray-inspired packaging that mirrors the collection's core idea: something familiar on the outside, something you can't quite make out within.
About Concepts Concepts is a Boston-founded sneaker and streetwear retailer with stores in Boston and New York, known for its collaborations across footwear, apparel, and lifestyle categories.
About PMI WW Brands, LLC.
Under PMI WW Brands, LLC, Stanley 1913 – the global lifestyle brand synonymous with premium food and beverage innovation – creates high-quality products that fuel the human experience.
About Stanley 1913
We have fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and innovative Hydration products, including the beloved Quencher®, as well as our Cafe, Bar, Kitchen, and Hard and Soft Cooler offerings, go beyond function, elevating everyday moments with style and empowering active lifestyles. We're a community of creators, builders and inventors who believe in creating sustainable products for a better life and world that minimize our impact on the planet. Learn more at www.stanley1913.com.
Media Contact
Sachi Goyal, Digital Marketing Manager, Concepts
Sachi@CNCPTS.com
Press@Stanley1913.com
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