Stanley 1913 Brand and Paris Saint-Germain Fuse Culture, Lifestyle, and Performance in Official New Multi-Year Partnership

Global lifestyle brand Stanley 1913 and Paris Saint-Germain (PSG) - one of the most influential football clubs in Europe - are proud to announce an official, multi-year partnership with the Club's first team. This is the first time Stanley 1913 has partnered with a French football club and the next step on its journey to become a leading presence in the world of sport.

The new partnership brings together two of the world's most active, relevant brands at the intersection of sport and culture. Through this new alliance, Stanley 1913 and PSG will deliver a collection later this year that elevates the matchday experience for fans. The two will also work to deliver unique, in-person experiences for the local communities that love PSG most.

Integrating Athletic Performance and Parisian Style

Stanley 1913 and PSG will combine their expertise for athletes, fans and those who live their lives in motion. As true cultural brands, the partnership further integrates coveted Stanley 1913 products into the world of football.

Where Lifestyle Meets Football Culture

The members of PSG's first-team men's squad will also integrate Stanley 1913 products into their daily routines, from preparation to recovery, highlighting hydration as a key driver of performance.

Together, Stanley 1913 and PSG embody a culture of ambition and excellence, uniting across hydration, performance, and style via the new collection.

Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain, said, "This partnership perfectly illustrates our ambition to associate world-renowned brands with the excellence of Paris Saint-Germain. Thanks to Stanley 1913, the Club continues to stay ahead of the curve by sharing common values. Together, we will place performance, style, and innovation at the heart of our daily requirements for our athletes, our global fan communities, and all sports enthusiasts."

Ben James, General Manager EMEA of PMI WW Brands, LLC, said, "We are excited to join forces with Paris Saint-Germain - one of Europe's most decorated and prestigious football clubs. PSG consistently shows how sport and lifestyle can come together to shape culture, and with our shared values we look forward to enhancing the matchday experience for fans everywhere. This is an important step in Stanley 1913's ambition to become a leading presence in the world of sport. Football is a lifestyle and we recognise our potential to meet fans in their everyday lives and help them express their love for the game."

With this partnership, Stanley 1913 further anchors itself in the world of sport. The partnership with PSG represents Stanley 1913's latest step into the world of football.

To learn more about the Stanley 1913 x PSG partnership, visit Stanley1913.com and follow @stanley_brand on Instagram. Product will be available later this year on Stanley1913.com.