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Today, the Stanley 1913 brand announced its latest partnership with 8x GRAMMY award-winning singer and songwriter, Kacey Musgraves, to launch a limited-edition, four-piece capsule collection that playfully nods to Musgraves’ Texas roots and draws inspiration from her recently released sixth studio album, “Middle of Nowhere”.
The Stanley 1913 x Kacey Musgraves Collection captures the rugged spirit of the frontier with a vintage western flair influenced by rodeo culture and serves as a visual continuation of Musgraves’ recent album. "I’ve been wanting to partner with Stanley 1913 for ages,” said Kacey Musgraves. “It’s been fun collaborating on a collection that reflects my personal aesthetic; blending modern and traditional, and something I actually use every day whether I'm hydrating in the studio, preparing for tour, or surviving the occasional dry spell.”
Featuring an eye-catching cowhide design, transparent accents, bespoke cattle brand KM logo, and swoon-worthy charm sets, Stanley 1913’s newest collaboration thoughtfully balances rustic charm and contemporary craftsmanship—uniting two icons who push industry boundaries and spur cultural conversation through originality, inventiveness, and authenticity.
“Like Kacey Musgraves, our brand continues to transcend categories and challenge what’s expected, and this partnership beautifully brings that spirit to life across our signature hydration and café products, as well as our first pet product in a partnership collection—blending artistry and iconic design into a capsule that feels distinctly her,” said Kate Ridley, Chief Brand Officer for Stanley 1913.
Musgraves’ artistic lens, laid back vibe, signature style, and Texan pride drive the heart of the campaign, celebrating her vibrant spirit, innate western grit, and the everyday, treasured rituals that carried her from Dime Store Cowgirl to genre-bending superstar. The campaign creative is refreshingly uncomplicated and unvarnished, showing Musgraves and her exclusive collection in front of nostalgic hanging backdrops and exposed set elements for an honest, behind-the-scenes feel that highlights the beauty of keeping it real, staying true to your roots, and being unapologetically yourself.
The Stanley 1913 x Kacey Musgraves Collection features:
The leakproof 40oz Quencher® ProTour ($65), made for ice-cold hydration and perfect for keeping the dry spells away. Featuring a first-of-its-kind translucent handle for an elevated touch.
A 24oz Pet Bowl ($40) inspired by her sidekick, Pepper, an Australian cattle dog whom she rescued in 2020. This is the first time that a Pet Bowl has been included in a Stanley 1913 partnership collection.
A 16oz Everyday Suburban Mug ($45) – cupholder compatible and featuring an easy-carry handle that makes it the perfect companion for spending time on the roads that lead you back home.
The 1QT Classic Legendary Bottle ($55), which serves as a tip of the (cowboy) hat to the brand’s heritage and Musgraves’ blend of modern and vintage aesthetics.
Charm sets on the Quencher® ProTour and Everyday Suburban Mug feature the “Middle of Nowhere” album art charm, a Texas star, a silver concho, and a vegan leather tassel.
The Stanley 1913 x Kacey Musgraves Collection will be available online on Stanley1913.com starting at 9am PT on July 14th. This limited-edition collection is available while product lasts; sign up to get notified of product availability on Stanley1913.com starting 9am PT on July 9th.
About PMI WW Brands, LLC.
Under PMI WW Brands, LLC, Stanley 1913 – the global lifestyle brand synonymous with premium food and beverage innovation – creates high-quality products that fuel the human experience.
Stanley 1913: Built for Life®.
We have fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and innovative Hydration products, including the beloved Quencher®, as well as our Cafe, Bar, Kitchen, and Hard and Soft Cooler offerings, go beyond function, elevating everyday moments with style and empowering active lifestyles. We're a community of creators, builders and inventors who believe in creating sustainable products for a better life and world that minimize our impact on the planet. Learn more at www.stanley1913.com.
About Kacey Musgraves
“Middle of Nowhere”, the sixth studio album from Kacey Musgraves, is made for two-stepping. The collection draws from a love of Texas dancehall classics, humorous takes on the human condition, and the space where traditional Country borders many sounds including Norteño and Zydeco. Fresh yet familiar, and classically Kacey: honest, fearless, immersive, and always ready to wink at life’s twists and turns. “Middle of Nowhere” debuted at #1 on the Top Album Chart, with Musgraves’ biggest sales week to date. The album follows 2024’s Deeper Well, which launched a sold-out global tour and earned Musgraves a GRAMMY Award for Best Country Song with its acclaimed single, “The Architect.”
In 2023, Musgraves earned her first BILLBOARD® Hot 100 No. 1 with “I Remember Everything,” her duet with Zach Bryan. The song became the first country duet in nearly 40 years to top the chart since Islands in the Stream by Dolly Parton and Kenny Rogers, and went on to win a GRAMMY Award for Best Country Duo/Group Performance. With that win, Musgraves became the first artist to receive GRAMMY Awards for Best Country Album, Best Country Song, Best Country Solo Performance, and Best Country Duo/Group Performance.
Over the course of her career, Musgraves has earned eight GRAMMY Awards, including Album of the Year for “Golden Hour. She has been recognized by Time as one of its Women of the Year, honored with the Vanguard® Award at the GLAAD® Media Awards, celebrated by BILLBOARD’s Women in Music and Variety’s Power of Women, received the Songwriter Icon Award from the National Music Publishers’ Association™, and was the subject of the comprehensive Country Music Hall of Fame® exhibit, Kacey Musgraves: All of the Colors.
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